Now on the App Store

Know your skin.See it improve.

Kelp is an AI skin analysis app for iPhone. Three guided selfies become a clear skin score, a focused weekly plan, and proof of what changed at your next scan.

  • Six visible skin signals
  • One plan for the week
  • Private, on-device history
Kelp home screen displayed in an iPhone 17 Pro Max, showing a skin score of 72, weekly scan timing, and progress chart

One score, built from six visible signals

  • Hydration
  • Texture
  • Redness
  • Clarity
  • Oiliness
  • Glow

Built for the questions you already have

One calmer way to understand what your skin needs next.

Kelp is for people who already care about skincare but feel stuck between generic routines, product claims, and photos that are hard to compare.

A simpler feedback loop

One scan. One focus. One steady week.

Kelp turns a quick check-in into something you can actually use, then keeps the plan steady long enough to measure change.

01

Start with a real baseline.

Kelp reads hydration, texture, redness, clarity, oiliness, and glow from the photos you choose to scan. It is wellness guidance, not a diagnosis.

6472Balanced
Kelp skin reading displayed in an iPhone 17 Pro Max, with score, weekly plan, and skin signal breakdown
Kelp daily plan displayed in an iPhone 17 Pro Max, showing skincare, nutrition, and habit actions
02

Know what to do today.

One food action, one daily ritual, and one thing to avoid—plus a practical routine built around your latest reading.

  • MorningA short plan, not a shelf of products
  • During the daySmall actions you can keep
  • Next scanSee whether the signal moved
03

Compare progress, signal by signal.

Repeat the scan in similar light and Kelp shows the change in every score, so progress is visible instead of assumed.

+8skin-score points
in seven days
Kelp comparison screen displayed in an iPhone 17 Pro Max, showing a skin score improving from 64 to 72 over seven days

Ingredient check

Scan a product. See if it fits your plan.

Scan the barcode, or point the camera at the ingredient list. Kelp explains the formula in plain language, scores it out of 100, and tells you which step of your routine it belongs to.

  • 16,500 products, offlineBarcodes resolve from a corpus of 16,500 products and 4,600 ingredients bundled in the app—no waiting on a network.
  • No barcode? Read the labelOn-device text recognition takes the ingredient list straight off the bottle.
  • Judged against your planKelp names what the product matches, what your plan asked for and it misses, and what it clashes with.
  • Nothing inventedEvery ingredient shows its role and a plain note. What the corpus does not know is marked no data.

Cosmetic guidance—not a safety or allergy verdict.

Kelp product result displayed in an iPhone 17 Pro Max, showing a cleanser scored 87 of 100, marked as fitting the Cleanse step, above its ingredient list

Clear about your data

Your photos are sent for analysis—not added to a Kelp photo database.

When you choose to scan, Kelp strips image metadata, reduces the image size, and sends an encrypted copy through our Azure backend to our AI provider. Our backend does not persist the scan photos.

Your saved readings and comparison photos live on your device with iOS file protection until you delete the scan history.

Read the full privacy policy

Before you scan

What to know about Kelp

What does the Kelp AI skin scanner measure?

Kelp describes six visible cosmetic signals: hydration, texture, redness, clarity, oiliness, and glow. It also summarizes them in an overall skin score for weekly tracking.

Does Kelp diagnose acne or skin conditions?

No. Kelp provides cosmetic wellness guidance and tracking. It does not diagnose, treat, or prevent a medical condition.

How often should I scan my skin?

Kelp is designed around one guided reading every seven days. Keeping a plan steady for the week makes the next comparison easier to interpret.

Can Kelp check products I already own?

Yes. Scan a product barcode or its ingredient label to see the known formula, where it belongs in a routine, and how it fits your current plan.

Where are my scan photos stored?

Kelp's backend does not persist submitted scan photos. Saved readings and comparison photos live on your iPhone with iOS file protection until you delete the scan history.

Is Kelp free to use?

Kelp is free to download. Guided readings and coaching require an auto-renewable Kelp Pro subscription. The App Store shows current pricing and any trial eligibility before purchase.

Kelp is live on iPhone

Meet your skin where it is.

Download Kelp and get a plan built around your skin, not someone else's routine.